Nürnberg - WW Associate Brand Director, Reasanz (m/w)
Pharmazeutische Industrie - Marketing - Abteilungsleiter / Manager
Stellenbeschreibung Provides leadership to brand team on all aspects of development and execution (from Phase III through launch) of marketing strategy for assigned brand(s). Works in collaboration with GPT and CPOs to maximize brand value across all customer groups. Provides effective people management/leadership. Major Accountabilities: - Leads the design of market research studies using primary/secondary data and competitive intelligence. - Drives new insights through integration of data from all customer groups. - Designs war gaming/simulation scenarios to identify trends, opportunities and threats (worldwide and in key local markets) for product group and proposes corresponding measur ...
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