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Deutschland - Product Marketing & Communications Manager (m/w) Games

elektronische Medien - Marketing - Senior Fachkraft / Projektleiter

Actively drive product positioning and key marketing campaign themes, particularly for new PC client game launches. Conduct analysis of target audience, competition, and key game features to determine a compelling positioning strategy Plan and drive execution of marketing campaign deliverables, including gameplay videos, CG trailers, product websites, game logos, newsletters, screen shots, etc. Drive the process for creating briefs consistent with product positioning and campaign themes Monitor and report on trends in target audiences related to competitive products and media being used (e.g. YouTube, Twitch, Facebook) Supervise Public Relations initiatives by managing PR agency ...

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