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Frankfurt am Main - Senior Brand Manager

Frankfurt am Main
Softwareunternehmen - Marketing - Senior Fachkraft / Projektleiter

As the Senior Brand Manager for F2P (games-as-a-service), you will be responsible for positioning, planning, and executing the marketing activities for your assigned product. You will set the course for user acquisition initiatives and collaborate with teammates in Live Operations to increase retention and monetization. The ideal candidate has a strong understanding of how to coordinate cross-functional teams and a bias towards action. Key Responsibilities: Develop and manage marketing strategies across paid, earned, and owned channels to promote F2P games. Convert strategies into clear and executable plans. Manage the business of your game; collaborate with team members to achie ...

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