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München - Global Brand Manager, Novartis Access

Pharmazeutische Industrie - Marketing - Senior Fachkraft / Projektleiter

Stellenbeschreibung DRIVE GLOBAL BRAND STRATEGY • Identify strategic imperatives to maintain or improve market position • Define product positioning across distribution channels • Establish floor and ceiling prices LEAD BRAND COMMUNICATIONS • Develop key messages platform with supportive references • Develop branding guidelines for global, regional and local marketing and sales teams • Develop promotional materials • Provide toolkit for product training of sales representatives • Provide commercial input into artwork for product packaging BUILD ON BEST PRACTICE SHARING WORKSHOPS • Organise best practice sharing workshops for National Malaria Control Managers • Expand workshop format to incl ...

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