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Marketing Programs Specialist

Regular Full-Time
Alzenau, Bavaria, DE

The Corel team is all about breaking convention to achieve exceptional things. We're the people behind the world's leading software and we're obsessed with finding new ways to harness the creativity of our customers and our employees. We're a talented, eclectic, and eccentric group that makes coming to work every day worth your while. This is definitely not your typical tech team. We also have a healthy respect for work-life balance - so you can leave work at work.

As a Marketing Programs Specialist, you will be a member of the team that designs and manages the demand generation programs for the B2B Corel brand of products, which includes products from the CorelDRAW suite, MindManager suite, WinZip suite, and Parallels suite. You will join a team that is global and works across multiple time zones so a high degree of comfort with remote work is critical.

The EMEA region is an important region for many Corel brands, with many Europe-based colleagues. In particular, this role will focus on the GAS/DACH region and German and English language fluency is a requirement.

What you will do:
  • Develop marketing campaigns that generate demand and leads for our sales organization
  • Manage campaigns from high-level ideation and planning to execution
  • Create prospect-facing campaigns via a mix of online and offline marketing channels, including email marketing, digital advertising, social, blog, webinars and events
  • Build relationships with internal and external thought leaders and influencers for contribution to programs and customer-focused content
  • Identify performance metrics for campaigns and evaluate efficacy
  • Test, learn, iterate
What we are looking for:
  • 2-5 years B2B marketing experience, preferably in B2B technology software
  • Experience with demand generation and an understanding of demand generation best-practices
  • A passion for building creative and engaging programs
  • Excellent written communication skills, with the ability to independently write and develop targeted messaging in German.
  • A balance of strategic and tactical, hands-on marketing mindedness
  • An ability to use data to help challenge the status quo and solve business problems
  • Collaborative attitude and cross-functional communication skills
  • A willingness to travel regionally occasionally for events or team meetings
Tools you will be working with:
  • Salesforce, Marketo, Office 365, Asana
About Corel

Corel products enable millions of connected knowledge workers around the world to do great work faster. Offering some of the industry's best-known software brands, we give individuals and teams the power to create, collaborate, and deliver impressive results. Our success is driven by an unwavering commitment to deliver a broad portfolio of innovative applications - including CorelDRAW®, MindManager®, Parallels®, and WinZip® - to inspire users and help them achieve their goals.

It is the policy and practice of the Company to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.

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